At Elite Digital Group, I wrote lead nurture and email blast campaigns for clients, which introduced me to email marketing. I quickly became comfortable building email campaigns using MailChimp, Constant Contact, and other email marketing platforms. This foundation gave me the knowledge to introduce my team at WebFX to email campaigns. The result was increased team productivity, response rates, and improved results for content promotion campaigns due to automating email follow-up.

Upon the creation of email marketing services at WebFX, I was asked to create an email marketing training for the team so that our team members could begin to integrate email campaigns into their overall content strategy. This involved teaching team members of our team how to write, build, and send emails to segmented email lists. After campaigns are sent, they analyzed results and planned A/B tests to improve key campaign metrics.

Later on we launched new lead nurture email services for clients. I created a roadmap for the lead nurture campaigns, developed playbooks for the lead nurture campaigns, and guided the services to launch over the course of 3 months.

“Megan has been an incredible mentor through my CS training. Thank you SO much, Megan, for all your guidance and support.”

– Content Strategy Team Member

“Megan is a master of looking at a process or initiative and finding a way we can do it better or more efficiently.”

– Team Director