As an outreach specialist at WebFX, I was responsible for creating an interesting topic for a content marketing project, compiling an outreach list for content promotion, and then creating an email campaign to promote the project. The aim of these projects was to increase the number of backlinks to the website, which ultimately influences the organic search traffic to the website by improving the site’s backlink diversity.

As our team expanded, I introduced and trained out team on Facebook advertising after seeing minimal results from Stumbleupon and other paid content tools we used. The team is now regularly running paid campaigns on Facebook and exceeding industry CTRs.

Case studies available by request. Contact me!

“Really want to shout out Megan for diving into some of our Paid Promotion tactics…She fully immersed herself and has come up with a lot of smart tactic ideas, but even better, she is producing some really great training resources to educate the rest of the team.”

Sr. Director